Tiffany Tsui
Tiffany Tsui joins the HortiScience Innovation Center (HIC) as Entrepreneur in Residence (EiR), driven by a career-long conviction that business performance and societal impact CAN and MUST advance together. As the founder of Springtide Strategy, a name that signifies being at the forefront of change, Tiffany has spent over 20 years bridging Europe, China, and the US as a global strategist and systems architect.
Her expertise is built on a technical bedrock in Business Information Systems (HKUST) and advanced degrees from The Fletcher School (Tufts/Harvard) and Erasmus University. This foundation provides her with a lifelong capability to bridge advanced technology with complex industry domains. Throughout her journey—from pioneering green buildings to shaping sustainable food systems—Tiffany has followed a single "red line": architecting the standards, products, and ecosystems that allow sustainable innovation to scale globally.
The Blueprint for Market Transformation
Tiffany’s track record of market transformation began in China, where she founded EMSI China in 2002. She achieved market-wide change through a holistic approach that combined digital twins (building simulation) with strategic business development, policy shaping, and public-private alliances. This work helped spark a green building market that has since expanded to more than 6 billion square meters in China. She continued this thread at Royal Haskoning (2005–2013), directing large-scale masterplans for eco-cities and metropolitan food clusters that integrated commercial viability with urban resilience.
Bridging Policy and Practice
As a diplomat-level advisor, Tiffany has authored influential strategies for the Dutch and Chinese governments, including the “Green Cities” roadmap for the RVO and the Dutch Embassy in Beijing. Deeply embedded in the world-leading Dutch horticultural cluster, she authored the foundational “DNA of Westland” (2016) and serves on the advisory board of the Dutch Greenhouse Delta. She is also a recognized face of the GreenTech knowledge program and co-owner of the Vertical Farming Institute.
The Next Frontier: AI-Aided Product Development
Today, Tiffany she focuses on the "digital and green twin transition" for the emerging global CEA (Controlled Environment Agriculture) sector. As the visionary behind SOLARA—an open-source framework for sustainability reporting—she is returning to her technical roots to apply AI and machine learning to data interoperability. Her mission is to build the "Digital Bridge for True Value," translating the mastery of Dutch horticulture into the verifiable, automated, and scalable frameworks required to ensure the future of global food systems is as profitable as it is sustainable.